Pizza Hut 

Long-time go-to pizza...

Pizza Hut has been a long-time American favorite choice for pizza nights. Their mission has been not only focused on making great pizza, but also to make their customers happy and feel like family. They believe pizza nights should be special, quickly delivering hot pizza with a smile.

With this history in mind, I created my own version of the classic Pizza Hut logo. Wanting to refresh the brand, I focused on creating a mark with energy and appeal to anyone who loves pizza, from young kids to older folks. Researching the myriad of pizza logos, I crafted a mark that stands out in the market, while still relevant and cohesive.

I created custom type to give an energetic, modern feel. I included the original "hut" shape in the lowercase "t" to give a nod to their rich history. The pizza slice is used to dot the "i" and is a uniquely shaped slice based on my market research.