Travel Beyond NWA is a travel agency based in Northwest Arkansas, specializing in seamless travel bookings for every type of journey—from weekend rental cars to dream cruises and everything in between. Built on unwavering integrity, reliability, and genuine enthusiasm, Travel Beyond NWA delivers concierge-level service with a warm, approachable feel. 

With all of this in mind, I created brand identity to stand apart in a market dominated by ultra-luxury agencies, intentionally appealing to a broad demographic while clearly communicating the owner’s passion, attentiveness, and commitment to making exceptional travel accessible and enjoyable for everyone. ​

The logo is made up of custom type, with a unique bag tag shaped "D" that is hanging off of the "L." I chose the bag tag as the icon because it represents all sorts of travel, not limiting to one mode of transportation or depicting a single destination type. The 3 lines in the tag represent the 3 core values of the company. The custom type and tag shape come together in a unique logo that represents Travel Beyond and stands out within the local market.