YWAM Holmsted Manor
Branding Book
A stunning manor with purpose...
YWAM (Youth With a Mission) is a global Christian ministry focused on knowing God and making Him known through discipleship training, evangelism, and acts of mercy. Holmsted Manor in West Sussex, England, established in 1975, served as one of YWAM’s bases—a welcoming community hub and training site.
During a study-abroad trip, I worked with a team of students to help refresh their brand. One of Holmsted’s key principles was that there is “space for everyone,” which inspired the logo I created. Each element is separated to represent that space; the lower shapes symbolize foundation, while the upper lines represent students going out into the world. Together, the forms create an “H” and “M” in the negative space.
The Holmsted Manor team selected my logo, and I went on to develop my first full branding guidebook with support from my team.








